{"id":3618,"date":"2024-11-28T16:33:13","date_gmt":"2024-11-28T15:33:13","guid":{"rendered":"http:\/\/asimon.esy.es\/blog\/?p=3618"},"modified":"2024-11-28T16:33:13","modified_gmt":"2024-11-28T15:33:13","slug":"sexiste-ou-anthropiste","status":"publish","type":"post","link":"https:\/\/asimon.eu\/blog\/societe\/sexiste-ou-anthropiste\/","title":{"rendered":"Sexisme ou \u00ab\u00a0anthropisme\u00a0\u00bb ?"},"content":{"rendered":"\n<p>Une pub de Lidl provoque des <a href=\"http:\/\/www.lesoir.be\/1454334\/article\/economie\/2017-03-06\/lidl-s-excuse-pour-sa-campagne-publicitaire-jugee-sexiste\">r\u00e9actions<\/a>, qui vont jusqu&rsquo;\u00e0 une plainte au CSA (Conseil sup\u00e9rieur de l&rsquo;audiovisuel) et au JEP (Jury d&rsquo;\u00e9thique publicitaire). Il y serait question de sexisme envers les femmes. Dans la mesure ou cette pub se d\u00e9cline en un spot \u2642 et un spot&nbsp;\u2640, on ne peut gu\u00e8re parler de v\u00e9ritable discrimination bas\u00e9e sur le genre.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/kjOWfzqljIA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> <iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UV_rxkA4Eks\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p>Par contre, et c&rsquo;est au moins aussi grave, ces spots publicitaires v\u00e9hiculent une vision de l&rsquo;\u00eatre humain h\u00e9las de plus en plus r\u00e9pandue: on ne parle plus de personnes, mais d&rsquo;entit\u00e9s r\u00e9duites \u00e0 des valeurs marchandes, \u00e0 des objets de consommation.<\/p>\n\n\n\n<p>Ici, le vecteur est publicitaire, et ce n&rsquo;est que le dernier exemple &#8211; d&rsquo;un go\u00fbt douteux &#8211; d&rsquo;un environnement mental qui tend \u00e0 ramener l&rsquo;Homme \u00e0 l&rsquo;\u00e9tat d&rsquo;objet. Mais ce n&rsquo;est pas le seul domaine o\u00f9 nous nous retrouvons priv\u00e9s de r\u00e9alit\u00e9 humaine: les services sociaux, qui ram\u00e8nent leurs usagers \u00e0 des \u00e9l\u00e9ments de statistique, la politique migratoire, qui ram\u00e8ne les r\u00e9fugi\u00e9s \u00e0 l&rsquo;\u00e9tat de probl\u00e8mes \u00e0 r\u00e9soudre, la politique de lutte contre le ch\u00f4mage, qui ram\u00e8ne le ch\u00f4meur \u00e0 l&rsquo;\u00e9tat d&rsquo;objet encombrant et co\u00fbteux dont il faut se d\u00e9barrasser, les entreprises qui ram\u00e8nent leurs travailleurs \u00e0 l&rsquo;\u00e9tat de \u00ab\u00a0ressources humaines\u00a0\u00bb, un statut proche de celui du b\u00e9tail ou de la machine.<\/p>\n\n\n\n<p>Le pire est probablement la banalisation de ces repr\u00e9sentations: on finit par ne plus les voir, par int\u00e9grer le concept que l&rsquo;Autre n&rsquo;est pas un humain comme moi, pensant, \u00e9prouvant des sentiments et des \u00e9motions, mais une entit\u00e9 \u00e0 la limite de l&rsquo;abstrait, manipulable et, trop souvent, jetable.<\/p>\n\n\n\n<p>Regardons donc les autres avec un oeil humain, et refusons fermement l&rsquo;expression pernicieuse de la r\u00e9duction de l&rsquo;Autre \u00e0 l&rsquo;\u00e9tat d&rsquo;objet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une pub de Lidl provoque des r\u00e9actions &#8230;<\/p>\n","protected":false},"author":1,"featured_media":3703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"no","_lmt_disable":"no","h5ap_radio_sources":[],"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[130,94,44,47,356,95,12],"class_list":["post-3618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe","tag-feminisme","tag-femmes","tag-politique","tag-refugies","tag-sentiments","tag-sexisme","tag-valeurs"],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=1000%2C400&ssl=1",1000,400,false],"thumbnail":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=300%2C120&ssl=1",300,120,true],"medium_large":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=768%2C307&ssl=1",768,307,true],"large":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=843%2C338&ssl=1",843,338,true],"gs-tiny":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=50%2C20&ssl=1",50,20,true],"xl":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=1000%2C400&ssl=1",1000,400,true],"xxl":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=1000%2C400&ssl=1",1000,400,true],"xxxl":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=1000%2C400&ssl=1",1000,400,true],"xxxxl":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=1000%2C400&ssl=1",1000,400,true],"xxxxxl":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=1000%2C400&ssl=1",1000,400,true],"1536x1536":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=1000%2C400&ssl=1",1000,400,true],"2048x2048":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=1000%2C400&ssl=1",1000,400,true],"mailpoet_newsletter_max":["https:\/\/i0.wp.com\/asimon.eu\/blog\/wp-content\/uploads\/2017\/03\/silence.jpg?fit=1000%2C400&ssl=1",1000,400,true]},"post_excerpt_stackable_v2":"<p>Une pub de Lidl provoque des r\u00e9actions &#8230;<\/p>\n","category_list_v2":"<a href=\"https:\/\/asimon.eu\/blog\/category\/societe\/\" rel=\"category tag\">Soci\u00e9t\u00e9<\/a>","author_info_v2":{"name":"Andr\u00e9","url":"https:\/\/asimon.eu\/blog\/author\/andre\/"},"comments_num_v2":"0 commentaire","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sexisme ou &quot;anthropisme&quot; ? - Cemondeblog<\/title>\n<meta name=\"description\" content=\"Une pub de Lidl provoque des r\u00e9actions, qui vont jusqu&#039;\u00e0 une plainte au CSA. 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